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Fox creates dedicated site—on dedicated domain—for coronavirus news

Company registers .com and .fox domains for news site.

Screenshot of Fox site Coronavirus Now

Fox is using a new domain name and a dot-brand for a news site dedicated to the coronavirus.

This morning, as I perused lists of recently registered domains, I noticed that Fox media registered the domain name Coronavirus.fox.

.Fox is the company’s dot-brand top level domain name, so I knew this wasn’t just a defensive domain name registration. I typed it in and it forwarded to CoronavirusNow.com.

Coronavirus Now aggregates information about the novel coronavirus. It appears to be designed to showcase content from Fox affiliates around the country. (However, ironically, the top news headline when I visited today was from Fox rival The New York Times.)

I find it interesting that a news company created a site dedicated to this topic and registered a unique domain name for it. It’s also interesting that Fox registered a domain on its .Fox domain to forward to it.

(Note: I know some people try to capitalize on current, tragic events by registering domains for profit. Please don’t do it.)

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